moz (en-US) |
| How to Measure the Impact of Content Based on Intent Posted: 02 Mar 2022 12:00 AM PST When it comes to measuring the impact of content, you might think of KPIs like "sitewide conversion rate", or picture an upward graph that shows an increase in traffic. But are those metrics really meaningful? In this piece, Kelly argues that, no, they're not. Instead, focus on getting actionable insights that can help your content flourish, by measuring its impact in a meaningful way. |
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