Imagine looking up in the night sky and instead of the Big Dipper, you see a Nike ad glowing brightly up above. Thanks to small CubeSats capable of carrying solar reflectors, we already have the technology to do this. But would doing so actually make economic sense for the advertiser?
Well, to find out, researchers recently took into account things like satellite fuel consumption, target city population, and local ad costs, and determined that a space billboard launch mission that lasts several months would likely cost roughly $65 million.
They found that daily ad revenue from space ads could reach around $2 million, suggesting the operator could recover its costs within the space of a single month.
Thankfully, there are no plans yet to put billboards in space, so your star gazing should be ad-free for a while yet.
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