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Driving Your Engineering Business Forwards

Posted: 24 Feb 2022 12:24 PM PST

Driving Your Engineering Business Forwards

Running and operating a business can be challenging even for the most seasoned of business owners. However, simply running a business is not enough. To ensure that a business is sustainable and successful, it has to constantly look towards the future, and as a result, then see how it can create and fulfill opportunities. An engineering business cannot stand. Still, it has to keep pushing forwards to ensure that it is competitive. Talking about pushing forwards is, of course, one thing, and making it happen is another. Pushing forwards requires a different mindset and approach. Simply expecting growth, development, and positive change to happen within your business without preparing for it is not going to be beneficial to your business. Start getting to grips with where you see your business moving forwards. When you can clearly see where you want to be, you then have the vision to work towards.

What Do You Offer - Your Business Performance

To begin with, you need to look at the here and now. How well is your business currently performing? Before looking at where gaps exist within the current marketplace, you need to first know what your business currently offers. You cannot push your business forwards without first getting to grips with what is going on in your business at the moment. So, how large is your current client base? What services are you offering, and who is your target market? The more questions that you can ask and the more answers that you can get will help you push forwards positively. Your research and data at this point about your current situation will be crucial to the next stage, which is a plan of action. So, spend time really delving into your business and see what it is offering. When you have gotten to grips with what clients are getting, you can then start looking at diversification and improvement.


Putting a Plan Into Action

After establishing what your business is offering and how well it is performing, you then need to start formulating a plan of action. Targeted and structured planning for your business's future is essential. Achieving a stronger position in your marketplace is easier to do if you know what you are doing and what you are providing. Your plan of action has to include financials, which cover how much you are earning and how much you are spending. It also needs to cover what you want to achieve in business and by when. A solid plan of action will also cover client information and data, as well as target market information. The more that you know about your clients, then the easier it will be to reach them utilizing your plan of action. In your plan of action, you need to set goals and objectives because this way, growth, and progression will be both realistic and achievable.

Marketing is Going to Be Key

When you are pushing your engineering business forwards, you have to focus your attention and efforts on marketing. If clients do not know that you exist, then how are they going to find your services, and most importantly, how are they going to spend money? Reaching clients is not always the cheapest thing to do, but it is essential to ensure your business moves forwards. Reaching both existing and new clients is crucial to the stability and security of your business and its future. Undertaking the marketing efforts on behalf of your business may sound like a great cost-cutting exercise. However, caution must be exercised at this stage. How clients see your business and how they perceive your business is crucial. If marketing is not done correctly, it could cost you potential business, and it could cost you existing clients too. As marketing is a key part of pushing your business forwards, it is crucial that you employ the services of a marketing professional or marketing agency. Ideally, you need to select a provider who has a strong track record, together with experience in marketing engineering firms.

Who You Surround Yourself With

As the owner of an engineering business, you can feel isolated at times. However, isolation is not the way forwards. To push your business forwards, you need to focus on having the right team around you. The right team will have qualities, attributes, and skills that you do not have. They may be new team members on contract, or they may be full-time permanent members of the team. No matter what the situation, the important factor is that you have a team to work with. You can achieve a lot more when you work with others, and you can ensure high levels of productivity too (when you utilize the skills and attributes of others) so, what team do you have, and are they fulfilling your business expectations and needs? Evaluating your skillset and experience, then filling in the gaps will ensure that you build a strong and decisive team. Within your team, you need members who can handle client relationships, and you also need those that can assist with the running of the business. When you are less focused on daily operations and running of your business, you can then focus your attention on other outlets.

Time Management and Timescale are Key Priorities

Be cautious and be careful with your time, and employ great time management skills to ensure that progression is both timely and efficient. Time can be on your side if you learn how to manage it (and how to prioritize it). Creating a timescale and putting it into action for your business growth and development is essential. Without a timeline (or timescale) to follow, you may find that areas of change and areas of progression take a lot longer to implement than you thought they would. Utilizing the time that you have and setting clear and focused goals will help you to ensure that progression and growth do not take longer than it needs to. When you are putting together a timeline or timescale for the progression of your engineering business, it is important, to be honest, and realistic with yourself. Do not try and push yourself too hard, and do not try and fit too much into a period. If you take on too much, you may not get the desired results or effect you were hoping for.

Change the Mindset and Culture

You cannot push your engineering business forwards if the mindset you have adopted will not allow this. Or if the culture in the working environment is toxic. Your mindset as the owner has to change, and it has to be open to progression, change, and development. If your mindset is firmly focused on the daily running and operations, then you will soon see how adversely this can affect efforts to push forwards. Adopting the right mindset is going to be crucial. So, think about how you feel about the future of your business, is your mindset as positive, targeted, or focused as you would like it to be. Your mindset is important to the progression of your business, but so too is the culture that exists within the workplace is crucial too. Banishing a toxic workplace environment and focusing on teamwork, growth, positivity, and development may take a little while, but it will be worth your while. Investing in creating a supportive and healthy workplace will ensure that employees are both happy and effective. Effective team players and team members will make progression a much smoother journey.

Your Skillset is Key to Success

You cannot improve and push your business forwards without focusing on yourself at the same time too. What you have to bring to the table as a business owner is just as important as what your employees have to offer. Your skillset can make or break a team, and it can impact those team members around you, as well as those you also come into regular contact with - such as suppliers and clients. To ensure that your skillset is as strong and developed as it needs to be, you need to focus on improving weak areas. For example, if you struggle with clear communication, begin to focus on your communication skills by practicing as much as possible.

Focus on Your Education

As part of your business progression, you also need to focus on self-development and self- progression. Your skillset, of course, needs to be enhanced, which is something you can work on over some time. However, have you thought about how important an advanced education could be to the success and progression of your business? When you study for a MEM degree, you think like a manager, and you see your business standing and future differently, too. Learning how to manage a business effectively and learning how to spot opportunities is going to be beneficial to the future of your business. When you focus on your education, you can then begin forging out and establishing a new role for yourself within your business.

Establishing Your Role in the Business

As a business owner, you are accountable and responsible, and does your position reflects this. How you are seen and how you are valued by your team and by your clients is important. If you are not seen as the owner or as the manager, then how much clout do you have, and how much of an impact can you really have? It is crucial that you establish and define what your role is in business and how you want to be seen.  You may not think that your role in the business is important. However, to move forwards, it is. You need to establish your position to ensure that you are at the forefront of success, growth, and development.

Building an Online Presence

A lot of business happens online, and if your business is not currently taking advantage of an online presence - then why not? Creating and building an online presence will be beneficial to your business's strength and to your future plans. Physical bases and locations restrict who you can reach and target. However, online bases give you the opportunity to reach out to many target markets all over the country (which is, of course, beneficial to growth and progress).

Technology Will Play a Key Role

To continue to push your business forwards, you need to truly embrace technology. How you use technology and the technology you use is important. Finding clients and handling transactions via new platforms may be something you want to introduce into your business. Similarly, you may want to look at technological advances for how you process designs and solutions. Keeping up with technology and integrating it fully into your business operations will make progression a whole lot easier.

Don't Shy Away From Networking

You may think you know everyone in your industry. However, the right connections and contacts are essential, and it is important that you introduce networking into your role. Attending virtual or physical networking events several times a month will be advantageous to your business because you don't know who you will meet or where that connection will take you. Networking and making new connections will help you to liaise with other businesses and clients who may prove pivotal to your progression plans. To make the most out of networking, you always need to attend each event with a goal in mind. Think about what you want to achieve and what you want to gain by the end of the event, and this way, you will have more structured and successful connections.

Investing Time and Funds

To move your business onwards and forwards, you have to be prepared to invest time and funds. You need to invest your time and energy into bringing plans to fruition, and you need to ensure that you invest soundly. If you do not invest in your business, then you may find that growth is slower. Slow growth may not have the impact you desire, and it may also not be appreciated or even noticed by clients.

YouTube Announces the Top Performing Super Bowl Ads for 2022

Posted: 23 Feb 2022 12:50 PM PST


YouTube has announced the most viewed ads across its platform from the 2022 Superbowl event on its AdBlitz showcase.

 

Amazon made it to the top of the list of winners with its new Alexa ad featuring celebrity couple Scarlett Johansson and Colin Jost, and the ad has exceeded 68 million views.

 


On the second position, the official trailer for 'Jurassic Park: Dominion' can be found, which has exceeded 45 million views.

 


As for the third ad on the list, you will find Hyundai's ad campaign that stars Jason Bateman. The ad has surpassed 83 million views. This is followed by Marvel Entertainment and Disney+'s latest trailer for 'Moon Knight,' which has gained 29 million views.

 



Lastly, Nissan's ad campaign starring Eugene Levy can be seen securing a position with over 34 million views.

While there is no real lesson to take from any of these ads, you can still pick up a few notes on factors like framing, editing, creativity and timing, which may have made the ads a bit more interesting to watch, apart from the featuring of celebrity stars.

Meta is Officially, Fully Expanding Reels to Facebook

Posted: 23 Feb 2022 10:11 AM PST


Meta is officially expanding its short-form video feature Reels to Facebook, which was originally launched for Instagram. Facebook Reels will now be available in 150 more regions, with the new Reels icon at the top of users' Facebook feed.

 


With Facebook Reels, Meta intends to reach another 2.9 billion potential subscribers, which would be hugely profitable for the company. Meta has started to focus on Reels more than any other feature on its platforms. The functionality is constantly updated with new creative tools and other options to keep the hype going, especially in competition with rival app TikTok.

 

While Facebook Reels will work pretty much like Instagram Reels, they will include additional options of Remix, Drafts, and Video Clipping. The maximum duration of the videos will be 60 seconds, which aligns with Instagram's Reels extension released last July. Moreover, users will be able to share publicly posted Reels to their Stories.

 

Even though Meta is more focused on short-form video content on its platforms, it has not left behind the potential of its long-form video content. The company recently launched a promo campaign 'Storytelling Goes Here,' dedicated to creators on Facebook who contribute to long-form video content.

 

According to Meta, "the campaign showcases video content that reflects the diversity of high quality long-form videos on Facebook from Creators, Publishers and Originals, and shares what a person may watch and where they might see an in-stream video brand advertisement."

 

The reason why the company is giving importance to long-form video content along with Reels is because it plans to maximize monetization potential from there. While short-form video content is trendier, it does not offer monetization opportunities because attributing pre-roll or mid-roll ads to specific clips is not possible; something that can be done through longer videos.

 

The company is continuing to test further monetization options through Reels as well, such as the expansion of the Reels Play bonus program for top-performing clips and Stars tipping.
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