Tchibo, it's all about the bean

Enjoy Better Coffee (and Tea)

Aug 19

Founded in 1949 by Max Herz and his business partner, Carl Tchiling Hiryan, Tchibo has been synonymous with freshness and quality in the coffee market for over 65 years. Originally a coffee mail-order firm, it has evolved into a multinational company and operates in many more business sectors than the traditional selling of coffee. Over the years, Tchibo has systematically expanded its range and distribution paths, ensuring diversity and quality the world over with strong brands. Over the years, Tchibo has consistently expanded its range and number of sales channels. Its strong brand's guarantee variety and quality worldwide. Tchibo's goal is to offer its customers the best quality coffee and a unique coffee experience.

In 1949, Hamburg native Max Herz, a merchant by training, and his business partner Carl Tchiling Hiryan, lay the foundations for today's Tchibo Group. Their business idea of sending roasted coffee to customers by mail revolutionizes the coffee market. Tchibo was very innovative even back then: customers could choose between having their coffee packed in tins or sewn into pouches made of handkerchiefs or tea towels. The name Tchibo is derived from the words Tchiling and the German for 'bean' ('Bohne').

In classic roasted coffee, Tchibo is represented in all market segments from decaffeinated to strong espresso. The takeover of the German coffee retailer Eduscho in 1997 expanded Tchibo's coffee range, adding the Gala von Eduscho brand. Eduscho is a label that has been dedicated to producing coffee of exceptional quality for over 70 years. Founded in 1924 by Eduard Schopf, a merchant in Bremen, the company still stands for unique coffee taste and high quality through the use of the best coffee beans available and a special roasting method.