Friday, 30 June 2023

Is this the end of digital media?

This is an especially challenging time for digital news outlets. Sites like BuzzFeed News and Vice News are shutting down or filing for bankruptcy, as costs rise and social media platforms send fewer readers to news. Our newsroom needs your support to stick it out in this changing landscape.




You don't usually hear from me, but my name is Michael Sherrard, and I'm the Membership Director at The Intercept. It's my job to ensure that we meet our ambitious goals for fundraising from readers and members like you.

I'm writing to you today because we're approaching the midpoint of 2023, and unfortunately we've fallen behind the pace we need to keep The Intercept's investigative journalism going strong.

This is an especially challenging time for digital news outlets like The Intercept. With costs rising and changes in the social media ecosystem making it harder to attract new readers, we've seen online news sites like BuzzFeed News and Vice News shutting down or filing for bankruptcy.

Some have gone so far as to call it "the end of this digital media age."

Here at The Intercept, we remain bullish about the future of independent journalism, but our nonprofit newsroom depends on donations from readers to grow and strengthen our reporting.

So I'm asking you today: Will you make a donation of $5 to The Intercept and help close this fundraising shortfall for the first half of 2023?

One reason we're so confident is because of the incredible success of our membership program, which we launched in 2017. Since then, more than 100,000 people have donated to The Intercept, with many signing up as recurring monthly donors.

This has provided us with a unique base of support to fund the long-term reporting projects and investigations that The Intercept is famous for.

But I will tell you that every time I speak to one of our reporters or sit in on an editorial meeting, I hear ideas for new investigations that we would love to take on if we had more resources.

I want every one of those promising investigations to move forward, and I know you do too. But to make that happen, we need more readers to step up with a donation.

That's why it's so important that we catch up on our membership fundraising goals before we close the books on the first half of 2023. Will you make a donation of $5?

STAND WITH THE INTERCEPT →

Michael Sherrard
Membership Director

The Intercept's fiscal sponsor is First Look Institute, a 501(c)(3) charitable organization (tax ID number 80-0951255).

The Intercept's mailing address is:
P.O. Box 27442
Washington, DC 20038

The Intercept is an award-winning nonprofit news organization dedicated to holding the powerful accountable through fearless, adversarial journalism. Our in-depth investigations and unflinching analysis focus on surveillance, war, corruption, the environment, technology, criminal justice, the media and more. Email is an important way for us to communicate with The Intercept's readers, but if you'd like to stop hearing from us, click here to unsubscribe from all communications. Protecting freedom of the press has never been more important. Contribute now to support our independent journalism.

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