What's next for developer Darryl Shaw?; Local Labor Day weekend events are here; Grab your remotes, Week 1 of college football is here
| | | Thursday, September 1, 2022 | | Forward this to a friend Subscribe to more newsletters | Welcome to September. The first of the month has some clouds and scattered thunderstorms in store (surprise!), with a high of 91 and low of 76. In today's newsletter, we look at the next big Tampa project for developer Darryl Shaw; help you map out your Labor Day weekend plans; and much, much more. | | [JEFFEREE WOO | Times] | Tampa Bay businesses are using scents to create a lasting impression | The clean, ocean-breezy smell of freshly laundered linens. Vanilla, with a slight hint of citrus. Lightly citrusy, crisp with notes of jasmine. Pleasant scents are in the air at Tampa International Airport, the city's new Midtown development and local hotels — and not by accident. It's called scent marketing, a strategic use of fragrance that goes well beyond burning incense or an open house's fresh-baked cookies. How do these scenting programs work? And why are Tampa Bay businesses getting behind the art of the smell? Jay Cridlin explores. | | | | | |
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