It's September, which means Labor Day, kids going back to school, pumpkin spice everything and of course, Apple's fall event. Apple sent invites out for an event happening on Wed. Sept. 7. And between rumors and Apple's product announcement history, expect this to be a rather straightforward affair, with new iPhones (like the rumored iPhone 14), new Apple Watches and maybe a new pair of AirPods Pro being revealed.
The invite shows a field of stars (or sparkles) that outline the Apple logo with the tagline "Far Out." Interestingly, some invites had an RSVP, so this is an in-person event at the Steve Jobs Theater in Apple Park. The event could just be a watch party, similar to what Apple did for the keynote at WWDC back in June. But if this is a live event with a giant keynote screen behind Apple execs announcing products, it would be the first in-person event from Apple since 2019. And I expect the iPhone 14 will be the headliner.
Apple's getting ready for a Sept. 7 event, which is very likely to be the moment we learn about the company's next iPhone line.
The newest version, expected to be called the iPhone 14, is rumored to include an always-on display similar to what's on the Apple Watch now, allowing for constant glanceable information without impacting battery life.
Apple hasn't really said what it plans to announce at its event, only sending out a cryptic invitation to the press, with an Apple logo seemingly set in a night sky, suggesting potential camera improvements or last year's rumored satellite emergency calling. The image looks like something we might see from the James Webb Space Telescope, the stunning photos from which have already begun changing how we view the cosmos since first being launched earlier this summer. In its announcement, Apple included the teaser words "Far out."
The iPhone 14 launch will also mark the 15th year since the original iPhone's debut, in June of 2007. Back then, the device wasn't the sure hit it is today. Many tech industry watchers were enthusiastic about Apple's prospects, of course, but it hadn't proven it could build reliable phone technology before then. It was also up against massive competitors such as Microsoft, Palm and Research in Motion, whose Blackberry devices ruled the business world at the time. Within a decade though, Apple -- as well as Google's popular Android software -- had bested all three companies.
While the iPhone will be a key product we see at Apple's event this year, and likely what most people focus their attention on, the company's expected to hold other events later this year with other devices to show off. Those include new Mac computers with upgraded chips as well as new iPads.
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