Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing |
- Google Chrome’s Topics API test going public July 1
- Yandex CEO and founder resigns following sanctions
- Google introduces three new travel products for hotels
- Google Ads shares three automation best practices
- Google updates its title algorithm for multi-language or transliterated/scripted titles
- The latest jobs in search marketing
- The top five digital marketing courses in the U.S.
- When and how to analyze UX metrics to improve SEO
- New Twitter ‘Search Subscribe’ feature coming soon?
- Snapchat now offers Dynamic Ads for Travel
| Google Chrome’s Topics API test going public July 1 Posted: 03 Jun 2022 10:31 AM PDT "A small percentage of traffic" will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the site a user visits. Interest-based advertising. According to recent developer documentation, "IBA can help advertisers to reach potential customers and help fund websites that cannot otherwise easily monetize visits to their site purely via contextual advertising. IBA can also supplement contextual information for the current page to help find an appropriate advertisement for the visitor." The Topics API. The Topics API has three main tasks:
Review the official developer's documentation. You can find the entire developer's documentation on the new Topics API test here. What Google is saying. Google states that this initial test is to validate that their systems are operating as designed, and no revenue or performance impact is expected. But advertisers who prefer not to be included in the initial test can opt out using Chrome's Permissions-policy header. Why we care. When Google announced the API trial in January, advertisers were less than enthused. Marketers from various agencies raised concerns around the 350 topics outlined not being sufficient enough to provide relevant targeting. Less topics means more competition around less targeted ads, which is a problem for everyone involved. Google may already be aware of the issue, but unless they have significantly improved this list in advance of the test, we may not see a change advertisers opinion or projected outcome. There is no word on how long the trial will go on. The post Google Chrome’s Topics API test going public July 1 appeared first on Search Engine Land. |
| Yandex CEO and founder resigns following sanctions Posted: 03 Jun 2022 10:22 AM PDT Arkady Volozh, Yandex’s CEO and executive director, resigned from his position, the company announced today. The European Union imposed sanctions on Volozh personally. Yandex has not been sanctioned by the EU, U.S., or UK. Volozh had a 45.3% voting and 8.6% economic interest in Yandex. Why we care. Yandex is generally regarded as Russia’s Google, even though Yandex pre-dates Google (Yandex launched in 1997). Yandex’s share of the Russian search market is estimated to be at 48%, behind Google’s 49%, according to StatCounter – but Yandex says it owns 61% of the search market. So this development, as well as others below, mean it’s worth keeping an eye on the state of the company if you work on any sites that rely on Yandex organic traffic. What Volozh said. "While I consider this decision to be misguided and ultimately counterproductive, I do not intend to give any instructions to my family trust as long as sanctions are in place. During this time the trust will vote in line with the recommendations of the Board. While I will continue to support the team wherever possible, this decision is in the best interests of the company and its stakeholders." Go deeper. On March 22, Wired published Is Russia's Largest Tech Company Too Big to Fail? The article details how everything Volzh helped build over 20 years began crumbling in 20 days. Timeline of Yandex turmoil. Here are some significant Yandex stories since Russia’s invasion of Ukraine on Feb. 24:
The post Yandex CEO and founder resigns following sanctions appeared first on Search Engine Land. |
| Google introduces three new travel products for hotels Posted: 03 Jun 2022 09:39 AM PDT Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way to manage and change their rates. What's new. Earlier this week Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links through Google. Update 1: Industry-standard protocols. Google will support industry-standard protocols for bringing hotel rates online. These protocols are created to help different hotels remain consistent with booking, uploading new rates and making changes. Update 2: No more spreadsheets. Hotels will no longer be required to upload complicated spreadsheets and files to add rates to their Google Business Profile. Instead, Google is simplifying this process by allowing to directly input their rates into their profiles. This change should make it easier for hotels to keep up with demand and change rates quickly, without getting technology providers or partners involved. Update 3: Open access to Hotel Ads. Soon, hotels will no longer need a Hotel Center account to run campaigns. This means that any Google advertiser can search for and run campaigns for any hotel's website. When asked whether they would phase out Hotel Center accounts altogether, Google stated “We will not be phasing out Hotel Center accounts. Current hotel advertisers with existing Hotel Center accounts will continue to operate and serve ads as usual.” Launch date. Google is actively supporting industry protocols and allowing hotels to input their rates into Google My Business. However, there is no word yet on when the Hotel Center account requirement will be lifted. What Google is saying. In regards to the reason for the changes, a Google spokesperson told Search Engine Land: “We’re streamlining this process to help more advertisers utilize hotel ads, and activate them more quickly. This is part of our overall efforts to help more hotel businesses get online.” Travel on the rise. Google indicates that searches for passport appointments increased 300% over the first four months of 2022. Earlier this week Snapchat also announced the introduction of Dynamic Ads for Travel. The new feature allows brands such as Booking.com to create catalogs and serve to audiences based on travel intent. The focus on travel-related products should give us an early indication of where the industry is headed. The good and the bad. Adding rates to a hotel’s Google Business Profile allows them to appear in search, maps, and YouTube. Those free booking links will also direct users to book on a hotels actual website – not a third party. Which means more revenue for the hotel and less for sites such as Booking.com or Hotels.com. Hotels are also not allowed to add multiple rates for different room types, minimum stay restrictions, or discounts for multi-night stays. Official announcement. Read the complete announcement and current setup documents here. Why we care. Travel is bouncing back and consumers want an easy streamlined process for booking hotels directly, as well as real-time room prices. These updates should help advertisers and hotels managing the listings stay ahead of the competition by being able to change rates directly on their Google Business Profiles. The post Google introduces three new travel products for hotels appeared first on Search Engine Land. |
| Google Ads shares three automation best practices Posted: 03 Jun 2022 08:34 AM PDT Google has released a Search Ads Automation Guide that shares some best practices on how to use automation to reach customers. The guide is long overdue for some marketers who have an unfavorable opinion about automation in general. According to a recent Search Engine Land article, adoption of automation and recommendations is overwhelmingly positive, while satisfaction is low, with over half of users reporting a negative experience. This new guide attempts to answer users questions and concerns around automation and ease the anxieties most advertisers have around letting go of control of their keywords and bids. Best practice 1: use a broad match keyword strategy. Historically advertisers that used broad match keywords found wasted ad spend and irrelevant clicks. It seems like there haven't been any new features or updates around broad match. But Googles is attempting to help users better understand why they should use them, and with what bid strategy they feel will have the biggest impact for their account. Google states "Broad match keywords work best with Smart Bidding because it ensures you only bid on searches that are expected to perform for you." Best practice 2: using smart bidding strategies. Google says that evolutions in automation and machine learning will allow us to simplify how we setup and manage campaigns. The guide goes into great detail on why a smart bidding structure is best to use with broad keywords. But veteran advertisers know that making too many account changes at once, especially moving toward a hands-off automatic approach, can be detrimental for performance. Testing smart bidding strategies are a great idea in general, but be cautious of spend, conversion changes, and general advice around this topic from your Google rep. Best practice 3: use responsive search ads. Google advises to "use multiple headlines and descriptions to automatically build and serve relevant ads for every query based on auction-time signals." This is one strategy we can get behind. Responsive search ads allow a level of automation, but within the parameters you define. You maintain control of your ads by creating multiple headlines and descriptions, and allowing Google to show the most relevant combination to your audience The guide. All info is taken from Googles guide "Unlock the Power of Search: Inside Search Automation with Google Ads." The guide is long at 28 pages and likely makes for great bedtime reading. The guide features a promising but generic case study from Tails.com (a pet food company for which Nestlé Purina Pet Care is their biggest investor), but provides no insight into their (what was likely a large) budget and ad spend, which is information most businesses would be interested in knowing. Read the guide. The full PDF can be downloaded here. Why we care. Google's efforts at getting their users to understand automation is likely an attempt to get more people to not only adopt the best practices they define, but to leave those campaigns running long enough to see results. For many advertisers, this is simply not possible. If you have a large budget, go ahead and test these strategies and best practices. But as far as letting your campaigns run on autopilot, or firing your agency, we're not there yet. The post Google Ads shares three automation best practices appeared first on Search Engine Land. |
| Google updates its title algorithm for multi-language or transliterated/scripted titles Posted: 03 Jun 2022 06:27 AM PDT Google has introduced a new “algorithmic improvement” for how it selects titles for the search result snippets for multi-language or transliterated titles or where the title element is written in a different language or script from its content, the company announced. Google said this algorithm update is “based on the general principle that a document's title should be written by the language or script of its primary contents.” What is changing. Google said it will try to find the best title link (not sure why Google doesn’t mention the name “title link” in its announcement) for the search result snippet when the title is written in a different language or script from its content. (1) When multilingual titles repeat the same phrase in two different languages or scripts. The most popular pattern is to append an English version to the original title text, Google said. The example Google gave was the title “गीतांजलि की जीवनी – Geetanjali Biography in Hindi.” Google said in this case, the title consists of two parts, divided by a hyphen, and they express the same contents in different languages, both Hindi and English. Since the document itself is written only in Hindi, Google will change the title to just be in Hindi and remove the English. So “गीतांजलि की जीवनी – Geetanjali Biography in Hindi.” will be just “गीतांजलि की जीवनी.” (2) With Latin scripted titles with transliteration, when content is written from one language into a different language that uses a different script or alphabet. The example Google gave is “jis desh me holi kheli jati hai”, consider a page title for a song written in Hindi but transliterated to use Latin characters rather than Hindi's native Devanagari script. In this case, Google’s systems try to find an alternative title using the script that's predominant on the page. So Google will change “jis desh me holi kheli jati hai” to “जिस देश में होली खेली जाती है.” Why we care. Google is recommending that you provide a title that matches both the language and/or the script of the page’s main content. Do not use different languages or scripts for your title that you do not use in your page’s content. If you notice changes in your click-through rates or changes to your titles and you use multilingual titles or scripted titles, this is why. Don’t forget the big title link changes Google made in 2021 that had us navigating how we make titles going forward. The post Google updates its title algorithm for multi-language or transliterated/scripted titles appeared first on Search Engine Land. |
| The latest jobs in search marketing Posted: 03 Jun 2022 06:19 AM PDT Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you're looking to hire, please submit your listing here — please note that we will not post listings without a salary range. June 3Supervisor, Paid Search @ Rain the Growth Agency (U.S. remote)
Senior B2B Messaging Consultant and Content Writer @ Tribyl, Inc. (U.S. remote)
E-Commerce PPC Specialist @ SANDOW (U.S. remote)
Senior SEO Strategist @ The SEO Department (U.S. remote)
SEO & Editorial Lead @ Teal (U.S. remote)
May 27Paid Media Specialist @ Marion Relationship Marketing (U.S. remote)
Marketing Analytics Developer @ Happy Cog (U.S. remote)
Senior SEO Specialist @ Searchbloom (U.S. remote)
Marketing Director @ McLellan Writing Team (U.S. remote)
May 6SEO Account Manager @ Rankings (U.S. remote)
Agency SEO Director @ LOCOMOTIVE Agency (U.S. remote)
Content & Community Marketing Manager @ B12 (U.S. remote)
Senior SEO Specialist @ GAF (Parsippany, NJ/Hybrid)
Want a chance to include your job listing on Search Engine Land? Send along the details here. The post The latest jobs in search marketing appeared first on Search Engine Land. |
| The top five digital marketing courses in the U.S. Posted: 03 Jun 2022 04:00 AM PDT  The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it's forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market. In addition, China, the world’s second-largest economy, is predicted to attain an estimated market size of US$254.9 Billion in 2026. There are two key takeaways when discussing today's business climate: competition is greater than ever, and our world is increasingly digitized. That's why it's essential for today's marketing professionals to possess a complete digital marketing skillset and keep them current and growing. There's an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. The methodology usedThe following digital marketing course ranking is a result of extensive research and analysis based on four main parameters:
Based on the criteria from the above research findings, here are the top five digital marking courses available today in the United States.
The following is an in-depth look at each educational resource based on rank: 1. Purdue Digital Marketing TrainingThe Purdue Digital Marketing Training course, powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights Mode of Learning: Online bootcamp Course Duration: Six months Program Recognition: Purdue-Simplilearn Joint Post Graduate Program Certification; Co-created with Facebook Alumni Status: Purdue Alumni Association membership Hands-On Learning: 200+ hours of live interactive learning; Capstone project in five domains; 14+ real-world projects from Yahoo!, TripAdvisor, Mastercard, and more; Harvard Business case studies; Masterclasses from Purdue and Facebook; Aligned with the top five Digital Marketing certifications including Google Ads and Analytics, Facebook Blueprint, Hootsuite, and HubSpot. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Capstone Project: Yes Program Advisors: Jinsuh Lee, Brad Geddes, Matt Bailey, Mollie Spilman, Dorie Clark Fees: $3249 2. Duke Digital Marketing ProgramDuke's Digital Marketing Program is an online, self-paced program designed for people who want to boost their current digital marketing skills or even enter a new career in the continuously growing field. Duke Continuing Studies delivers a curriculum that offers students advanced knowledge in eight of the most vital digital marketing domains. Students learn from the practical experience they acquire from virtual simulations and real-world projects and from some of the industry's most recognized and respected consultants and authors, all set in a schedule that fits the students' needs and situations. Students earn a certificate of completion once they finish the course and six of the eight advanced modules shown below:
Course highlights Mode of Learning: Online self-learning Course Duration: 350 hours Program Recognition: OMCA certification, once the student completes six advanced modules Alumni Status: Earns an extra 12 months of access to all existing, new, and updated materials after completing the program Hands-On Learning: Simulation labs and projects, live mentoring sessions Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others Program Advisors/Instructors: Brad Geddes, Matt Bailey, Stephane Hamel Fees: $3195. Group discounts are available 3. LinkedIn Learning's Marketing TutorialsLynda.com is now called LinkedIn Learning. With LinkedIn Learning, aspiring digital marketers can choose from over 1,000 relevant courses and more than 21,000 video tutorials. These courses and videos allow students to focus on the specific areas of digital marketing they're especially interested in, or they can widen their focus on general digital marketing training. In addition, the platform's monthly membership gives students the ability to stack multiple courses and programs, providing a comprehensive and well-rounded training experience. Course highlights Mode of Learning: Online self-learning Course Duration: 60 to 90 minutes for each course Program Recognition: LinkedIn Learning Certifications Job Assistance: Students receive full access to LinkedIn Premium Hands-On Learning: Exercises, assignments and quizzes Tools Covered: Google Tag Manager, Google Data Studio, Constant Contact and many more Program Advisors: Brad Batesole, David Booth, Matt Bailey, Ashley Kennedy and more Fees: Monthly membership at $39.99/month billed month-to-month, or $26.99/month billed annually. Both options include a one-month free trial. 4. Georgia State University's Marketing M.S.Conducted by Georgia State University's J. Mack Robinson College of Business, the Robinson's M.S. in Marketing curriculum equips students with big data, digital media, social and mobile marketing, and quantitative analysis skills, among others. This program is ideal for people who want to change careers but need the basic skills and experience to make a move, established professionals in the field who wish to upskill, and undergrads with a business degree who want to continue their marketing trajectory. Students must have earned an undergraduate degree before applying for this program. Course highlights Mode of Learning: Full-time student on-premises and online Course Duration: 12 months (3 semesters), with classes two evenings a week: Monday and Wednesday, 5:30-9:45 p.m. Program Recognition: Master of Science in Marketing and Graduate Certificate of Specialization in Brand and Customer Management Alumni Status: Access to a network of alumni clubs Hands-On Learning: Research-driven projects held in collaboration with area companies such as Georgia-Pacific and Porsche Tools/Subjects Covered: Marketing Management, Marketing Research, Marketing Metrics, Digital/Social Media Marketing, Data-Driven Marketing and more. It also includes resources such as Social Media Intelligence Lab, relevant bootcamps, professional workshops, recruiting fairs, networking events and meet-and-greets. Program Advisors/Instructors: Gregory Cohen, Alok Saboo, Sevgin Eroglu, and many others Fees: Georgia residents: $37,500, non-Georgia residents: $43,500 5. Simplilearn's Digital Marketing SpecialistStudents enrolled in Simplilearn's Digital Marketing Specialist Master's program learn all about the core concepts of digital marketing, including social media marketing, paid ads, SEO, pay-per-click, analytics, email marketing, conversion optimization and mobile marketing and more. Students also work on case studies from Harvard Business Publishing to solve real-world problems. This program is designed in alignment with certifications from Facebook Blueprint, Google Analytics and Ads, OMCP®, Hootsuite and HubSpot. Course highlights Mode of Learning: Online bootcamp Course Duration: One year Program Recognition: Simplilearn Certificate of Achievement; Facebook Blueprint Hands-On Learning: Virtual labs for hands-on learning with over 45 projects Tools Covered: Facebook Insights, Google Keyword Planner, Google Analytics, Qlik, SE Ranking, etc. Capstone Project: Yes Program Advisors: Brad Geddes, Matt Bailey, Mollie Spilman, Dorie Clark Fees: $1649 We live in a growing digital world, a process accelerated by events of the last few years. While there will always be a demand for brick-and-mortar establishments and onsite work/retail situations, consumers and organizations have discovered the benefits of using online resources. Marketing professionals who want to succeed in today’s new reality will have a complete set of digital marketing skills in their toolbox. They will learn this vital knowledge from the best providers. By choosing the right skills and learning resources, they will survive and thrive in our new economy. The post The top five digital marketing courses in the U.S. appeared first on Search Engine Land. |
| When and how to analyze UX metrics to improve SEO Posted: 03 Jun 2022 03:00 AM PDT There's an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and "what is good for the consumer is good for organic search performance." By analyzing user interactions on website navigation menus, measuring scroll depths, button clicks, engagement with form fields and even JavaScript errors, we can see potential barriers to conversion. User experience (UX) metrics can be easily tracked via free and paid platforms such as Microsoft Clarity, Hotjar and other platforms. How to measure UX with Microsoft ClarityBefore signing up to a UX tracking platform, check to see if it is GDPR and CCPA compliant, if there are traffic limits, if data sampling or sharing of data with third parties occurs and the pricing model. As Microsoft Clarity satisfies all of these criteria and will forever be a free service, it is a cost-effective tool for measuring UX. Sign up with Clarity by using your Microsoft, Facebook or Google account. Then, once logged in, create a new project for your website. You will need to add the Clarity tracking code to your website, found in Settings > Setup > How to install Clarity. This installation can be done by manually adding the code to your webpages or via third-party platforms such as Google Tag Manager. Allow for up to two hours before data appears within your Clarity project. When to analyze UX metricsBefore analyzing the data provided by Clarity (or any other UX measurement platform), remember to consider:
Depending on the daily average of total sessions on your website, it may take two weeks or 10+ weeks to gather enough data as a baseline for future analyses and testing. The more data, the better! Learn from Benny Blum when the right time to start analyzing data is and when data can be deemed statistically significant (p-value of 5% or lower). How to analyze UX metrics Using Microsoft Clarity as the example, start by watching session recordings with JavaScript errors and these abnormal user behaviors:
By watching these recordings, you can get insights into unknown technical issues, how to improve internal links and ideas for page design changes.  You can also save (favorite) recordings that show interesting user behavior, for quick rewatching at another time. You can share recordings via a link (which expires after up to 30 days) or in an email. By using the filters, you can find the recordings of interest to you. For example, filter by mobile devices in the last seven days of users from Australia that entered the site via a URL that starts with x (to include UTMs too), with the session lasting longer than one minute, to see how users are engaging with your localized landing page.  Analyzing heatmaps also provides insights into how users are engaging with content and which call-to-actions are most effective. See which elements of a webpage have the most clicks (on PC, tablet or mobile) and if that element is a video, a button, an in-text link, a drop-down navigation option or a footer link or any other area of the page. If the key call-to-action on your page is not getting the most clicks, test a change in its design such as making it a floating button, a larger element or using different content around it. How far users are scrolling down the page (on average) on PC, tablet or mobile can also vary depending on your page design and device responsiveness. See how far users are willing to scroll to find the information they seek and if important content is being missed. If only a few users are scrolling to the footer and there are low numbers of clicks and engagement, test changing your page layout and adjusting your content, headings or multimedia. Start collecting data todayDon't miss an opportunity to improve your websites with data-driven UX insights. Set up an account, implement the tracking code and start measuring today. The post When and how to analyze UX metrics to improve SEO appeared first on Search Engine Land. |
| New Twitter ‘Search Subscribe’ feature coming soon? Posted: 02 Jun 2022 03:36 PM PDT You may soon have a new way to get push notifications from Twitter whenever someone’s tweets match a search query that you specify. The Twitter feature is called “Search Subscribe.” Twitter has not confirmed if or when the feature will roll out to users. It was first spotted by Dylan Rousse, an Android developer, in the latest pre-release version of Twitter’s mobile app.
How it works. When you do a search in the Twitter app, you will see a bell icon next to the search bar. Tapping that bell will bring up a message: “You're subscribed to receive push notifications for Tweets about [insert your search query here]”. Similar to TweetDeck. TweetDeck, which is also owned by Twitter, gives you an option to add a column. “Search” is a column type. So if you put in the search term “SEO” you would see every tweet that matches “SEO” in that column. Or, you can filter those results by location, authors and engagement levels. Push notifications. Twitter lets you enable or disable a variety of notifications. This includes mentions, replies, retweets, new followers, direct messages and more. To date, search has never been one of these options. For Twitter Blue? We previously reported that an edit button is coming to Twitter. But if and when that does finally launch, it will be part of the paid Twitter Blue service. Early speculation is that Search Subscribe would be part of Twitter Blue. Why we care. If Search Subscribe works similarly to TweetDeck, this could be helpful for monitoring any keywords that are of interest to you. However, it could also become incredibly noisy so you’ll want to choose your search terms wisely. The post New Twitter ‘Search Subscribe’ feature coming soon? appeared first on Search Engine Land. |
| Snapchat now offers Dynamic Ads for Travel Posted: 02 Jun 2022 10:07 AM PDT Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel. The new ad features. According to Snapchat’s announcement, the new ads will include the following components:
Good news for travel brands. Dynamic Ads for Travel, originally developed for companies such as Booking.com, allows advertisers and businesses to upload catalogs or feeds and show targeted ads to serve users based on their travel preferences and intent. The announcement comes just months after many pandemic-related restrictions on masks and testing are being lifted, allowing tourism a chance to bounce back to pre-2020 levels. Audience targeting uses machine learning and product ranking to serve ads to users who haven't been to the advertisers website previously. While locally relevant targeting dynamically retargets users who have been to your website or app with listings they may be interested in. Early results. Booking.com recently adopted the new strategy, serving ads with locally relevant listings of properties users had already viewed. The results were 20x lower cost per purchase, 1.3 times higher swipe rate, and 10.7 million impressions.  What Snapchat says. Snap head of U.S. verticals Sharon Silverstein said in a statement, "As the summer vacation season approaches, travel businesses are looking to optimize reach and drive conversions. Snapchatters are a particularly salient audience for the industry, with many eager and more likely to travel than users of other platforms. Dynamic Travel Ads are driving impressive results for our partners, and we look forward to unlocking them for more businesses as the travel industry enters its busiest season." Official Snapchat documentation. Read the complete ad setup guidelines here. Why we care. When it comes to advertising dollars spent, Snapchat trails behind industry giants such as Facebook and Instagram. But Snapchat is gaining momentum, with most of its users falling into Gen Z and millennial age groups. And with those groups being the most diverse travelers, Snapchat is a great place to advertise airline and hotel deals, new destinations, and popular hotspots. The post Snapchat now offers Dynamic Ads for Travel appeared first on Search Engine Land. |
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