moz (en-US) |
- Hey, These Aren’t My Competitors!
- SEO in Real Life: Harnessing Visual Search for Optimization Opportunities
- Link Relevance vs. Content Relevance in Link Building
- 9 Local Search Developments You Need to Know About from Q2 2022
| Hey, These Aren’t My Competitors! Posted: 30 Jun 2022 12:00 AM PDT There are many reasons why the results from a tool like True Competitor might not match your expectations, and that could be a good thing. In this post, Dr. Pete digs into five of those reasons. This posting includes an audio/video/photo media file: Download Now |
| SEO in Real Life: Harnessing Visual Search for Optimization Opportunities Posted: 29 Jun 2022 12:00 AM PDT In this sneak peek of her MozCon 2022 presentation, Crystal shows how, though SEOs have little control over which photos people take, we can optimize our brand presentation to ensure we are easily discoverable by visual search tools. This posting includes an audio/video/photo media file: Download Now |
| Link Relevance vs. Content Relevance in Link Building Posted: 28 Jun 2022 12:00 AM PDT Relevance is talked about a lot in the context of link building, yet none of us know exactly how Google measures it. When it comes to link building, and specifically the part that relevance plays, the potential answers are a lot more complex than we think. Let's start by splitting out link relevance and content relevance. This posting includes an audio/video/photo media file: Download Now |
| 9 Local Search Developments You Need to Know About from Q2 2022 Posted: 27 Jun 2022 12:00 AM PDT Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don't worry if you missed out on any of the key announcements and observations — we've got a little list for you here! This posting includes an audio/video/photo media file: Download Now |
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