Thursday, 2 June 2022

moz (en-US)

moz (en-US)


How to Know When You Need a Dedicated Paid Landing Page

Posted: 02 Jun 2022 12:00 AM PDT

Creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page, or if you can safely send paid traffic to an organic page and still achieve your KPIs? This three-step, data-driven evaluation helps answer this question.

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Level-Up Your Search Strategy with the Professional’s Guide to SEO

Posted: 01 Jun 2022 12:00 AM PDT

Over 14 million people have cut their SEO teeth on our Beginner's Guide to SEO, learning the ins and outs of search engine optimization from scratch. Now, for the first time, we're introducing the next-step resource to take you from practicing SEO to preaching it.

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