▼

Saturday, 21 May 2022

Visualistan

Visualistan

Meta Maps Out and Shares a Potential Plan for the Metaverse

Posted: 19 May 2022 10:26 AM PDT


Meta has shared a realistic perspective on opening new opportunities for people with the Metaverse shift. In a new whitepaper from Analysis Group, in partnership with Meta, the Metaverse is defined as "a set of interconnected digital spaces, including immersive XR experiences that combine the digital and physical worlds, in which individuals can easily move between different spaces and experiences as well as interact and collaborate with other people who are not in the same physical space."

 

Meta also chose to clarify that the Metaverse may never come to fruition the exact way it is being envisioned, however, it will materialize slowly and will need mass adoption, which would help it take a proper shape as a platform.

 

Moreover, the creation of the Metaverse will require new rules and frameworks in collaboration with different people and companies over time, including institutions like the US-based National Institute of Standards and Technology or international multi-stakeholder organizations like the Internet Engineering Task Force or the World Wide Web Consortium.

 

The Metaverse is envisioned to come together as a set of technologies, platforms, and products, including the amalgamation of existing technologies, like AR/VR, videoconferencing, multi-player gaming, and digital currency.



The whitepaper further notes that in the Metaverse, each person will be able to own their own digital personhood along with all of their ideas and digital belongings wherever they go.

 

While the entire planning sounds pretty appealing, to materialize these ideas into reality requires regulators to establish new rules and systems. Therefore, it would be safe to say that the Metaverse is still a long way to go, and people should take their time assessing the Metaverse strategies that arise, before investing in any of them.

Twitter’s New Ad Campaign is Focused on its Live Audio Feature Spaces

Posted: 19 May 2022 09:58 AM PDT



Social audio used to be a big thing at some point, but it looks the trend is slowly fading away now. Twitter, however, is still persistent on continuing to grow its social audio feature Spaces and make it a valuable part of the overall Twitter experience.

 

As one of its recent moves, Twitter has launched a new ad campaign for Spaces, through which it is attempting to show Spaces as a valuable platform for live audio conversations. The problem with the campaign, however, is that it isn't doing much to make Spaces stand out, since the audio discussions carried out are not as appealing to users and Twitter's algorithm isn't efficient enough to highlight the top or most interesting discussions to users anyway.

 

Another issue with Spaces is that although live streaming is great and all, it simultaneously runs the risk of promoting problematic content, which makes marketing of such a feature more challenging.

 

The only shot Twitter has at boosting engagement with Spaces is highlighting the best and most relevant content to individual users at any given time. But for now, it looks like Spaces is not close to becoming as much of a valued platform within Twitter.

Instagram to Open a Retail Pop-Up Store in NYC Featuring Products from its @Shop Listings

Posted: 17 May 2022 09:07 AM PDT



It has been three years since Instagram launched its @shop account, where it has featured numerous small businesses. The company is now opening its first ever physical retail pop-up store in NYC, where it is showcasing some of the most popular home, beauty, and lifestyle products featured in its @shop listings. The shop will also feature other exclusive items.

 

The pop-up shops initiative is a part of Meta's larger effort to promote eCommerce, and Instagram is a key app for this matter, with 70% of users turning to it for product discovery, and 87% of people claiming that influencers on the platform have inspired them to make a purchase or book a trip.

 

In-stream purchases have become a key focus element for Instagram, and the platform continues to bring newer additions such as 'Shop' tab, expanded shopping tags, improved AR product display options and more, while simultaneously building a creator ecosystem.

 

Physical pop-up stores combined with in-app shopping experience would build better association between in-app posts and physical products, while also promoting creators' efforts.

 

Instagram's new NYC retail pop-up store will be open this Friday and Saturday (5/20 and 5/21) at Chelsea Triangle. The featured products will also be available via the Instagram Shop tab in Editors' picks.

Twitter is Experimenting with a New Label Option for Tweet Replies

Posted: 17 May 2022 08:35 AM PDT



While the Twitter-Musk deal is still pending, Twitter is continuing to release minor updates on its platform. The most recent feature that is in testing is the new in-stream label for Tweets that indicates when a tweet author has liked a reply.

 

In addition to the label, tweet author replies are also highlighted with an alternate text colour and a microphone icon next to the comment.

 


The purpose of making these additions is to prompt more engagement by bringing people's attention to comments that the author has liked, so they would be driven to interact with the author through comments as well.

 

It would also give fans more recognition in comment streams, which is something that is considered a big deal for social media users, hence promoting community building.

LinkedIn is Bringing a New Emoji Reaction for Users to React to Funny Posts

Posted: 16 May 2022 10:09 AM PDT



LinkedIn users will soon be able to use a react option to respond to humorous content, as the new 'Funny' reaction is about to be released on the platform. The reaction appears in the form of a blue colored laughing emoji in a preview shared by app researcher Nima Owji. 

 



This update has been long awaited as quite a lot of users have been requesting for it. LinkedIn's Chief Product Officer Tomer Cohen revealed that a laughing emoji reaction was among the top requests. "We hear you loud & clear and we agree. Humor is indeed a serious business," he said.

 

Keep an eye out for the new emoji, LinkedIn users! You shall spot the update on LinkedIn's Help page for Reactions before it is officially released.

at

No comments:

Post a Comment