politicnewsbusterinsiderpostreview: Search Engine Roundtable

Friday, 1 April 2022

Search Engine Roundtable

Google Product Reviews Volatility, Local Search Ranking Update, New Search Features, MUM & BERT Expands and Search Console News
Google's John Mueller Gives Advice On Increasing Your DA - No Joke
Google Ads Listing With More Expandable Link
Google Search Date Filter Does Not Show You Historic Rankings
Google Tests Image Search Pack That Loads Images On Right On Click
Google: Our Search Algorithms Aren't Lazy & Don't Take Time Off
Riding In A Google Bike Basket
Daily Search Forum Recap: March 31, 2022
Google Search Highly Cited Stories & Come Back Later For Evolving Results
Now Seeing Volatility For The Google Product Reviews Update (v. March 2022)
Google: Nofollow Is Not A Dampening Factor
New: Google Data Studio Supports Discover & Google News Traffic From Search Console
Google Audio Knowledge Panel To Listen In Your Language
Google Now Using MUM For Detecting Personal Crisis Searches & BERT For Detecting Shocking Content
Googler Does A One Hand Handstand Salute

Google Product Reviews Volatility, Local Search Ranking Update, New Search Features, MUM & BERT Expands and Search Console News

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We are finally seeing ranking volatility in the search results related to the product reviews update after not seeing much early on. Google also released a local search ranking update that supposedly corrected the Vicinity update from December...

Google's John Mueller Gives Advice On Increasing Your DA - No Joke

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Google's John Mueller posted a response on Reddit with his advice on how to improve your site's DA, domain authority. He said he was "torn" with his response since DA is not a Google metric, is not used my Google and has no impact on your rankings. But he offered his advice, nevertheless.

Google Ads Listing With More Expandable Link

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Google Search has these "more" links in the Google search ad listings that expand to show more ad extensions. I am not 100% sure if it is new or not but I personally cannot replicate this, so maybe it is new?

Google Search Date Filter Does Not Show You Historic Rankings

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Google's John Mueller confirmed an unusual SEO myth that said that the date filter in the Google Search tools will show you how pages ranked in the search results during that date range. John confirmed this is not true, all it does is filter search results that were published around that date range.

Google Tests Image Search Pack That Loads Images On Right On Click

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Google seems to be testing a web search feature for the image pack that keeps you within web search when you click on a specific image. Punit shared a screenshot the other day (not on April Fools) of how Google placed the larger image preview on the right of the web search image pack results.

Google: Our Search Algorithms Aren't Lazy & Don't Take Time Off

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Google's John Mueller responded to a complaint that Google's search algorithms around crawling and indexing are being lazy. John said on Twitter "algorithms like those used for crawling & indexing don't take time off to play pool or to drink more coffee; they're always working."

Riding In A Google Bike Basket

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Daily Search Forum Recap: March 31, 2022

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Here is a recap of what happened in the search forums today...

Google Search Highly Cited Stories & Come Back Later For Evolving Results

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Google is rolling out to features to give searchers more ammunition when looking at the search results on news related topics or evolving topics. One is a highly cited label for top stories and the other is more information about search results that are changing quickly.

Now Seeing Volatility For The Google Product Reviews Update (v. March 2022)

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Earlier this week I reported that we were not seeing huge changes yet for the March 2022 Google Products Reviews update. Well, it seems like some of the tools and a number of SEOs are now noticing larger changes specific to sites that would match the product reviews categories.

Google: Nofollow Is Not A Dampening Factor

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Google's John Mueller said on Twitter that the "nofollow is not a dampening factor." Meaning, when you put a nofollow attribute on a link, it does not dampen the value of the link, it totally does not give any credit or value to that link at all.

New: Google Data Studio Supports Discover & Google News Traffic From Search Console

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Google announced that now the Search Console connector for Google Data Studio can now bring in traffic data for Google Discover and Google News. This means you can do more mashing up of your data, directly in Google Data Studio specifically with those two new traffic sources.

Google Audio Knowledge Panel To Listen In Your Language

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Last month we spotted Google testing an audio based listen and translate feature for the local panel. It seems Google is now trying this out for standard knowledge panels. These will play an audio clip of the knowledge panel text in English or your local language, even if the language is written in English on the search results page.

Google Now Using MUM For Detecting Personal Crisis Searches & BERT For Detecting Shocking Content

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Google promised to let us know when they expand when they use MUM in search and Google did just that yesterday with this new announcement. Google announced how they are using MUM for better detection of queries around personal crisis. And Google also said the search company used BERT to reduce unexpected shocking search results.

Googler Does A One Hand Handstand Salute

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