Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing |
- How paid search marketers can address brand measurement challenges and grow in their careers
- Google’s Privacy Sandbox ad technology testing begins
- Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
- Google launches new highly cited label in search and improved about results for rapidly evolving topics
- Microsoft took down 3 billion ads in 2021
| How paid search marketers can address brand measurement challenges and grow in their careers Posted: 31 Mar 2022 04:16 AM PDT Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Please visit Search Engine Land for the full article.        |
| Google’s Privacy Sandbox ad technology testing begins Posted: 31 Mar 2022 02:33 AM PDT Developers will gain access to Privacy Sandbox's newest measurement proposals: Topics, FLEDGE and Attribution Reporting. Please visit Search Engine Land for the full article.    |
| Facebook ads ‘Interest Categories’ may be up to 33% inaccurate Posted: 31 Mar 2022 01:35 AM PDT But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Please visit Search Engine Land for the full article.    |
| Posted: 31 Mar 2022 01:00 AM PDT This is to help searchers better understand if they should trust the search results displayed by Google. Please visit Search Engine Land for the full article.    |
| Microsoft took down 3 billion ads in 2021 Posted: 31 Mar 2022 12:00 AM PDT Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review. Please visit Search Engine Land for the full article.    |
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