Sunday 23 January 2022

Search Engine Roundtable

Search Engine Roundtable


January 22nd Unconfirmed Google Search Ranking Update

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Again I am seeing signals, both a lot of chatter from the SEO community and tools lighting up around a possible but yet unconfirmed Google search ranking algorithm update. Yes, there has been a ton of unconfirmed updates in the past couple of weeks and let's add this one to the list.

Daily Search Forum Recap: January 21, 2022

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Here is a recap of what happened in the search forums today...

Search News Buzz Video Recap: Google Search Updates, Deduplication Of Top Stories, Crawling Spikes & Page Experience Desktop Report

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In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this week, one last weekend...

Google Requires Both Product & Car Markup For Review Snippets In Google Search

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Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in search for car search results. Google said "currently car is not supported automatically as a subtype of Product."

Google Ads New Experiments Page Now Live

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Google is rolling out a new Google Ads experiments page that promises to "help you create, manage, and optimize your experiments in one place." There is a new summary page for your experiments and a sync feature.

Federal Vampire & Zombie Agency Disappears From Google Search

Posted:

The Federal Vampire & Zombie Agency is no longer showing up in Google Search, is it some sort of conspiracy or technical bug? Well, it is a technical issue with the web site, it is having server issues but I thought it would be fun to cover since I never knew such an agency existed.

Google Might Update & Even Rename The Webmaster Guidelines In 2022

Posted:

Everyone panic - Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines have become confusing and somewhat outdated and it does need an update.

Google Wants To Make Crawling More Efficient & Environmental Friendly

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Google's Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is investigating ways to do that with IndexNow, Gary said it wont be done in a way "that people expect" with that.

Confirmed Bug With Google Ads Discovery & Performance Max Campaign, Plus New Placement Reports

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Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a "significant subset of users." It is unclear what this bug is, but it started last night at around 11pm ET. Also, George at Search Engine Land spotted that Google released new placement reports for Performance Max campaigns.

Google NYC Conference Room View

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Google NYC Conference Room View

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