UX WRITING HUB

---

Who’s afraid of UX research? with Dr. Natalya Sarana @Flixbus Posted: 28 Oct 2021 01:10 AM PDT   Listen on Spotify Listen on Apple podcast Episode Summary Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn't be afraid of user research—because it makes the writing process a walk in the park. Episode Notes Hear her best tips on how to document research projects and how to share the results with stakeholders ("one of the most difficult things"). You'll find out what 5-second tests, concept testing and cloze testing are, and why they can be better than A/B testing.  We also talked about: The difference between academic research and UX research The basic formula for a research hypothesis How to keep track of your research impact Why we can't expect amazing results all the time Try our free UX writing course   Connect with Natalya on LinkedIn Check out Userzoom.com Join UX Writing Hub on Telegram The post Who's afraid of UX research? with Dr. Natalya Sarana @Flixbus appeared first on UX WRITING HUB.

You are subscribed to email updates from UX WRITING HUB. To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States