Wednesday, 1 September 2021

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing


How to write ad copy that actually converts (and 3 major mistakes to avoid)

Posted: 01 Sep 2021 07:27 AM PDT

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

Please visit Search Engine Land for the full article.

Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief

Posted: 01 Sep 2021 03:00 AM PDT

Also Google said HTML title tags still used for ranking purposes.

Please visit Search Engine Land for the full article.

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