Friday, 2 July 2021

Search Engine Roundtable

Search Engine Roundtable


Search News Buzz Video Recap: Google July Core Update, Spam Update Part Two, Ranking Changes Two Days Later & MUM Goes Live

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Google kicked off the July 2021 core update yesterday, right after the spam update. Google ran part two of the spam update on June 28th, the first part ran in June 23rd...

Google July 2021 Core Update Is Live - What We Are Seeing

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Google announced that on July 1, 2021 it began to roll out the July 2021 core update. We knew we would soon see another core update, and Google delivered this one a month after the June 2021 core update. This one seems to have started out pretty strong and many are seeing big changes with this update.

Large Google Popular Products With Two Rows On Desktop

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Google is testing showing two rows of the popular products section on desktop. Brodie Clark shared a video of it on Twitter and it is really really big - it takes up a lot of the search results page.

Google: Spammy Links Do Not Cause Soft 404 Errors

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Google's John Mueller said that spammy links to your site would not be the cause of soft 404 errors being displayed in Google Search Console. Honestly, I've never heard of this theory before, so it is new, and I figured I would share it. But I do not fully understand why someone would think spammy links would cause soft 404s.

Google: Crawl Budget, GoogleBot, Scheduler & JavaScript

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I read one of those deep thought lines online from Johan Hulsen on Twitter who asked Gary Illyes of Google a question on crawling. In short, Johan asked if the crawl budget looks to the scheduler, which kind of depends on Googlebot, but Googlebot does not render pages, how does it find links within JavaScript pages.

Google: Page Experience Update Does Not Have A Whitelist List

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Google's John Mueller said as far as he knows the page experience update does not have any exception list or whitelist. Meaning, there is not a list of sites where Google says do not apply the page experience update to. John wrote on Twitter "as far as I know, there's no list of exceptions," when asked about it for the page experience update.

Newzdash: 12% Of Google Top Stories URLs Are Not AMP

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John Shehata shared some data from his Newzdash product showing that the top stories carousel in Google Search broke displaying over 12% of non-AMP URLs for the first time. We expect that figure to grow with the AMP requirement for top stories going away earlier this month.

Some Photos & Videos Of The Google Store In NYC

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Google Store In NYC

Daily Search Forum Recap: July 1, 2021

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

June 30th Google Search Ranking Algorithm Update & Fluctuations

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Yesterday, June 30th, there may have been an unconfirmed update, just two days after Google ran the spam update - which ran on the 28th and would have then been seen more on June 29th than the 30th. But who knows, maybe it ran into the 29th and what we are seeing are fluctuations due to part two of the spam update?

77% Of SEOs Learned SEO Hands On

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Last week we saw a poll about where SEOs go for help when they have an SEO problem. This week I see a poll from Carolyn Lyden on how most SEOs learned SEO. It seems like the vast majority of SEOs learned SEO hands-on, by getting their hands dirty and just doing the work.

Crawled - Currently Not Indexed: A Sign Of A Google Quality Issue?

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Are pages that are found in the Google Search Console coverage report, under "excluded" and labeled as "Crawled - currently not indexed" a sign that there are quality issues with not just those pages but also the site? Maybe. John Mueller of Google responded to Ori Zilbershtein implying that this may be such a sign.

Google Tightens Policies For Financial Services Ads In UK

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Google announced it will tighten its policies for Financial Services advertisers targeting searchers and consumers in the UK. The policy will be fully published on August 30, 2021 and then seven days later it will be enforced, on September 6, 2021.

Google Forums Carousel In Mobile Search Results

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Google seems to be testing a new flavor of the Question and Answer rich results in the mobile search results. Saad AK spotted Google showing a "forums" header above what looks like a Q&A rich results carousel in mobile search.

The GooglePlex Has Snacks For Employees That Come In Post COVID

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The GooglePlex Has Snacks For Employees That Come In Post COVID

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