politicnewsbusterinsiderpostreview: Search Engine Roundtable

Tuesday, 11 May 2021

Search Engine Roundtable

Daily Search Forum Recap: May 11, 2021
Google My Business Call History Feature Now Showing Call Data
Google Search Console Changes Event Structured Data Reporting
Report: Google Showing People Also Ask Results More Often
Google: We Do Not Use The Trust Project Directly For Search Rankings
Google Bug Displayed Hidden Business Addresses In Google Local Shopping Search
Google My Business Insights Now Shows Bookings Reporting Data
Google eScooters

Daily Search Forum Recap: May 11, 2021

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Here is a recap of what happened in the search forums today...

Google My Business Call History Feature Now Showing Call Data

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After months of Google teasing us with the preview call history section and showing us no data, now Google is showing call history data to some local businesses in the Google My Business console. John Smith shared a screen shot showing that he sees answered and missed calls, with caller ID information; i.e. name and phone number.

Google Search Console Changes Event Structured Data Reporting

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Google said that starting on May 10, 2021 it has changed how it reports in some event structured data. Specifically, Google will now begin detecting Event entities at all hierarchy levels, not just at the root level, and errors in recommended properties are now flagged as warnings rather than errors.

Report: Google Showing People Also Ask Results More Often

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Both Semrush and RankRanger are reporting an increase in the frequency Google shows the "people also ask" types of search featured in its search results. It is not a huge jump but up a few percentage points according to both trackers starting on May 6th.

Google: We Do Not Use The Trust Project Directly For Search Rankings

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Back in 2017, Google announced that it was working with The Trust Project to help publishers use "eight trust indicators that newsrooms can add to their content." But Google's Danny Sullivan said that was the extent of it, and that Google does not use The Trust Project directly for how it ranks websites in its search results.

Google Bug Displayed Hidden Business Addresses In Google Local Shopping Search

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Google notified some local businesses that specifically had set their business address not to show to the public, did end up being shown to some searchers by accident between the dates of October 2019 through April 2021 - yes, a full 18 months. Google said it fixed the issue and service area businesses going forward will not show their addresses.

Google My Business Insights Now Shows Bookings Reporting Data

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If you go to your Google My Business account, click on the Insights tab and check out the new performance report insights reporting, you may see a new "bookings" tab to see if people booked reservations, appointments, etc with you via Google Maps or Google Search local.

Google eScooters

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