Tuesday, 4 May 2021

Search Engine Journal

Twitter Acquires Scroll With Plans to Launch a Subscription Offering via @sejournal, @MattGSouthern
How Vital Are Core Web Vitals? via @sejournal, @semrush
Moving from Consultant to In-House SEO with Melissa Fach [Podcast] via @sejournal, @brentcsutoras
3 Proven Ways to Earn Search Rankings & Links via @sejournal, @jeremyknauff
How to Set Up Google Tag Manager for Better PPC Tracking via @sejournal, @timothyjjensen
3 Ways SEO User Intent Can Drive Higher Lead Quality via @sejournal, @hethr_campbell
13 Essential Online Writing Tools to Help Improve Your Content via @sejournal, @mirandalmwrites
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More via @sejournal, @hoffman8
YouTube Allows Videos to Be Sampled by Default via @sejournal, @martinibuster
Google Announces it Uses Spam Fighting AI via @sejournal, @martinibuster

Twitter Acquires Scroll With Plans to Launch a Subscription Offering via @sejournal, @MattGSouthern

Posted: 04 May 2021 12:53 PM PDT

Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee.

The post Twitter Acquires Scroll With Plans to Launch a Subscription Offering appeared first on Search Engine Journal.

How Vital Are Core Web Vitals? via @sejournal, @semrush

Posted: 04 May 2021 11:24 AM PDT

Ready for Google's Page Experience update? This guide will help your dev team understand Core Web Vitals and how to improve performance.

The post How Vital Are Core Web Vitals? appeared first on Search Engine Journal.

Moving from Consultant to In-House SEO with Melissa Fach [Podcast] via @sejournal, @brentcsutoras

Posted: 04 May 2021 08:00 AM PDT

Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and search industry content editor to taking on a massive change – going in-house to manage enterprise SEO content at Cox Automotive. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, founder of Search Engine Journal and with me today, I have Melissa Fach of Cox Automotive. Did I pronounce it correctly? Melissa Fach: You did. Loren Baker: I called you Melissa Fok […]

The post Moving from Consultant to In-House SEO with Melissa Fach [Podcast] appeared first on Search Engine Journal.

3 Proven Ways to Earn Search Rankings & Links via @sejournal, @jeremyknauff

Posted: 04 May 2021 06:45 AM PDT

Mix your quick and easy link and rank building tactics with more difficult, longer-term techniques to gain a competitive SEO advantage.

The post 3 Proven Ways to Earn Search Rankings & Links appeared first on Search Engine Journal.

How to Set Up Google Tag Manager for Better PPC Tracking via @sejournal, @timothyjjensen

Posted: 04 May 2021 06:40 AM PDT

Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.

The post How to Set Up Google Tag Manager for Better PPC Tracking appeared first on Search Engine Journal.

3 Ways SEO User Intent Can Drive Higher Lead Quality via @sejournal, @hethr_campbell

Posted: 04 May 2021 04:45 AM PDT

Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.

The post 3 Ways SEO User Intent Can Drive Higher Lead Quality appeared first on Search Engine Journal.

13 Essential Online Writing Tools to Help Improve Your Content via @sejournal, @mirandalmwrites

Posted: 04 May 2021 04:40 AM PDT

Improve the quality of your writing, produce more successful content, and learn to manage your time with these online writing tool recommendations.

The post 13 Essential Online Writing Tools to Help Improve Your Content appeared first on Search Engine Journal.

Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More via @sejournal, @hoffman8

Posted: 04 May 2021 04:00 AM PDT

Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here's what we know.