politicnewsbusterinsiderpostreview: Search Engine Roundtable

Wednesday, 21 April 2021

Search Engine Roundtable

Daily Search Forum Recap: April 21, 2021
Daily Mail Sues Google Claiming Organic Ranking Drop Due To Not Selling Google Ads
Google Ads Target CPA and Target ROAS Bundled With Maximize Conversions and Maximize Conversion Value
Speed Link Building: Google Says It Doesn't Count Links Like That But...
Google Fixed The Soft 404 Bug - I Think...
Google Tests New Local Finder Design & Push To Use Chat Button
Google: Abbreviations (abbr) Tag Does Not Help With Rankings
Tinikling Philippine Folk Dance At Google

Daily Search Forum Recap: April 21, 2021

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Here is a recap of what happened in the search forums today...

Daily Mail Sues Google Claiming Organic Ranking Drop Due To Not Selling Google Ads

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The Daily Mail owner has filed an antitrust lawsuit in a NYC federal court against Google alleging Google punishes publishers, like the Daily Mail, in its search results if they don't sell enough ad space through Google's marketplace, like Google AdSense.

Google Ads Target CPA and Target ROAS Bundled With Maximize Conversions and Maximize Conversion Value

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Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and Maximize conversion value will have an optional target ROAS. But this is not always easier for advertisers, as Google suggested.

Speed Link Building: Google Says It Doesn't Count Links Like That But...

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Google was asked if building links too fast, let's call it speed link building, is a bad thing. If you get too many links, too fast, is that something that can count against you in Google Search.

Google Fixed The Soft 404 Bug - I Think...

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A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have caused traffic issues for these sites. Well, that bug seems now to be mostly, if not fully, resolved.

Google Tests New Local Finder Design & Push To Use Chat Button

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Google is testing some new local features in Search. Specifically, Google is testing a new local finder design and Google is also testing a new method to push users to use the chat button in a business local knowledge panel.

Google: Abbreviations (abbr) Tag Does Not Help With Rankings

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Google's John Mueller was asked if using the abbr tag - the HTML abbreviation markup - if that can help you rank higher in Google Search. John said no.

Tinikling Philippine Folk Dance At Google

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