Friday, 30 April 2021

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing


Bing’s new shopping features emphasize comparison shopping

Posted: 30 Apr 2021 09:37 AM PDT

The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t.

Please visit Search Engine Land for the full article.

Case study: More content is not always better for ranking in Google

Posted: 30 Apr 2021 03:51 AM PDT

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

Please visit Search Engine Land for the full article.

SEOs, stop wasting time and focus on what really matters; Friday’s daily brief

Posted: 30 Apr 2021 03:00 AM PDT

Also, Google released its webspam report for 2020 and the new Google Ads API

Please visit Search Engine Land for the full article.

Instant match rates are now available for Customer Match lists in Google Ads

Posted: 29 Apr 2021 09:56 AM PDT

Having match rate data upfront can help to contextualize performance expectations.

Please visit Search Engine Land for the full article.

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