Tuesday, 20 April 2021

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Health insurance advertisers in the U.S. now required to pass Google Ads certification
Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
Google product reviews algorithm update was big but not like a core update, say data providers

Health insurance advertisers in the U.S. now required to pass Google Ads certification

Posted: 20 Apr 2021 05:00 AM PDT

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

Please visit Search Engine Land for the full article.

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

Posted: 20 Apr 2021 04:00 AM PDT

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

Please visit Search Engine Land for the full article.

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

Posted: 20 Apr 2021 03:00 AM PDT

And why you should use social media as a key component of your negotiation research

Please visit Search Engine Land for the full article.

Google product reviews algorithm update was big but not like a core update, say data providers

Posted: 20 Apr 2021 02:49 AM PDT

Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021.

Please visit Search Engine Land for the full article.